LAKE TAHOE — A Glenbrook rodeo tradition dating back more than six decades continues this month as Camille and Larry Ruvo host the Shakespeare Ranch Rodeo on Friday in a benefit fundraiser for Keep Memory Alive (KMA) and the Cleveland Clinic Lou Ruvo Center for Brain Health.

The event runs from 3 to 8 p.m. Tickets are $250 for adults and $75 for children under 12 and are available at the event. Table sponsorships are also available.

The fun and fundraising continues for the Ruvo family and KMA all weekend. On Saturday, world-renowned restaurateur, chef and author Emeril Lagasse will prepare an extraordinary, intimate dinner at Shakespeare Ranch.

To reserve tickets to this dinner or for more information on the weekend, contact Anna Robins at (702) 263-9797 or arobins@keepmemoryalive.org. Keep Memory Alive is a nonprofit organization and all donations are tax deductible.

KMA, based in Las Vegas, supports work towards enhanced treatments and research of neurocognitive disorders and memory disorders of all kinds. KMA also supports enhanced resources for caregivers who live with those afflicted by these disorders.